As with sparkling whites, sparkling reds undergo a second fermentation by either the methode champenoise or the charmat process. Unlike France and the United States, whereby lower quality red wines are generally used in the production of sparkling red wines, in Australia premium red grape varieties are generally used and the products are thereby priced at the premium end of the market. Premium sparkling reds have been produced in Australia for over a century and have a great track record of longevity with correct cellaring. Sparkling Shiraz has emerged as a definitive style of sparkling red in Australia with the full bodied style proving to be very popular to consumers of all ages. The Australian image and style of Sparkling Shiraz can rightly take its place on the world market.